Resource
Why your business needs a Google Business Profile
It's the map listing people check before they call. If it's empty, out of date or missing, you're handing work to the business that does have one.
A Google Business Profile is the free box that appears on Google Maps and on the right side of search results when someone looks for your trade. It shows your name, phone number, photos, reviews, opening hours and a link to your website. For local trades, it's often the first impression a customer gets.
What it is
What is a Google Business Profile?
Think of it as your shop front on Google. When someone searches your trade and town, your profile is what they see: your logo, photos, services, reviews and a button to call you directly. You can claim and manage it for free, but most busy tradespeople don't have the time to keep it updated.
Why it matters
Why it matters for local businesses.
It puts you on the map, literally
When someone searches 'plumber near me' or 'roofer in [your town]', Google shows the map pack first. A completed profile is what gets you into those top three spots.
It builds trust before the call
Customers see your photos, reviews, opening hours and location before they ever speak to you. A blank or outdated profile makes people hesitate.
It turns mobile searches into calls
Most local searches happen on a phone, often while someone is standing in their kitchen or driveway. A good profile gives them a tap-to-call button right there.
It keeps working between jobs
Regular posts, fresh photos and answered reviews tell Google (and customers) that you're active. That steady activity helps you stay visible month after month.
The cost of doing nothing
What happens without one?
Customers searching for your trade in your area will still find results. They'll just find your competitors instead. An empty profile, old photos or unanswered reviews send a quiet signal that you're hard to reach or no longer trading. You won't see the jobs you miss; they'll simply go to someone else.
How we help
We keep your profile working while you stay on the tools.
- Set up or claim your profile so you own it, not us.
- Add the right categories, service areas and business description for your trade.
- Post monthly updates and offers to keep the profile active.
- Monitor and respond to reviews, good and bad.
- Upload real job photos so people see your actual work.
- Send you a short monthly summary of what's changed.
Tell us your trade and your town. We'll do the rest.
A small deposit gets us started; the balance is due when you approve the design.
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